"God Almighty has set before me two great objects, the suppression of the Slave Trade and the Reformation of Manners."
Who was William Wilberforce?
Wilberforce was arguably one of the world’s greatest statesmen and activists. Inspired by his Christian faith, he was the politician who led the campaign against the global slave trade of the 18th and 19th centuries, as well as being the founder of numerous movements and societies such as the Royal Society for the Protection of Cruelty to Animals (RSPCA), the Bible Society and the LifeBoat Society.
"Making Goodness Fashionable"
In 1787 Wilberforce wrote in his diary, "God Almighty has set before me two great objects, the suppression of the Slave Trade and the Reformation of Manners."
In modern language, reforming manners could be translated as 'Making Goodness Fashionable' - something that the Wilberforce Alliance has taken as its vision for success.
The Clapham Group
Surrounding and supporting William Wilberforce was a small, loyal but extremely capable group of people. Authors, entrepreneurs, politicians, lawyers, medics and Church Ministers were all in this group (known as the Clapham Sect), they contributed their financial and intellectual resources - and changed the world!